Brochure
AESA - Greenhouse Gases

The challenge in this project was to present a large amount of technical data, definitions and instruction in a small package - and especially, in a way that could be understood and remembered. A custom illustration, depicting the 'ideal' farm, was the solution. The illustration is labeled with reference numbers that visibly define the concepts at hand; a detailed glossary of terms appears on the side. The tone is light and friendly, and encourages a relaxed reading of the documentation.