Packaging - Jungle Juice

Jungle Juice
Bottle wrapper

Jungle Juice is a high-performance athletic drink, specially formulated for athletes coached by Jungle Jim Hunter, the Canadian Olympic Skier. Targeting an age range of 12 to 18 year old youths, the package needed not only to look 'cool' to the target demographic, but also reassure the parents paying for it that it would not turn their kids into steroid-pumped freaks. A cool, snow-board culture graphic was incorporated into a 'jungle-ish' background, avoiding the 'usual' muscle-bound bodies.

	Jungle Juice Bottle wrapper Jungle Juice is a high-performance athletic drink, specially formulated for athletes coached by Jungle Jim Hunter, the Canadian Olympic Skier. Targeting an age range of 12 to 18 year old youths, the package needed not only to look 'cool' to the target demographic, but also reassure the parents paying for it that it would not turn their kids into steroid-pumped freaks. A cool, snow-board culture graphic was incorporated into a 'jungle-ish' background, avoiding the 'usual' muscle-bound bodies.