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Radio Spots We won awards for these ads written and produced for this group of products within the larger Carma banner. The target for all of them is a young demographic - first-time buyers typically between 20 and 30. The style and situations were fresh, funny and sometimes a little sarcastic - and drove a lot of traffic, at times overwhelming the sales staff. Always, the goal is to quickly grab the attention of the listener, even though this represents an interruption to what they're 'really' listening to. Honesty, entertainment value, and a clear message that's memorable because of the story line are the keys to a good radio ad. Click on any of the links below for an MP3 file:
Hawthorne Homes: Heartland Homes: |
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