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Direct
Mail RGM
is a group of Christian retail stores in the Toronto area. Twice a year they mount
a flagship sale, advertised through their customer mailing list. This catalogue
was produced for them and a Canada-wide buying group of independent retailers
who cooperated in the project to share resources and costs. Very specific, niche-market
life-style writing and visuals were needed to assure the message - very mission-statement
driven - fitted the target demographic. |
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