Direct Mail
TransCanada Pipelines
for ITC ImageBuilders

This piece was designed to reach continent-wide customers and invite them to a high-level conference in the mountains. The metaphor of a high-tech office chair was chosen as a symbol of the recipient. The chair was photographically depicted in a variety of settings that illustrated the activities of the conference. Using variable-data reproduction techniques, each piece was completely customized with the recipients' name appearing within all the body copy. A very successful response was enjoyed.